January 1, 2020 – On this first day of the new year, "Doctor of Directional Listening" wishes everyone a joyful New Year's Day and all the best for the future!

Great news from "Doctor of Directional Listening"! On December 31, 2019, ICBC launched its new-generation flagship Smart Banking branch in Beijing's Financial Street. We are honored to have participated in ICBC's Smart Banking project. Based on the integrated concept of "Finance + Technology + Ecosystem," the Smart Banking branch fully incorporates and applies cutting-edge financial technological achievements to provide customers with more professional, efficient, and warm financial services.

        Upon entering the flagship branch, visitors will find a wide array of high-tech financial devices, yet the entire hall remains quiet and free of noise. This is because we have installed "Doctor of Directional Listening" directional speakers, working with ICBC to create a model acoustic environment for smart banking.

       "Doctor of Directional Listening" devices are discreetly placed throughout every corner of the flagship branch. Unintentionally, one can experience their magic—they are quiet yet ever-present guardians.

    “"Doctor of Directional Listening" acts like an invisible bridge connecting customers and tellers. In the images below, the small, round white devices are our adorable "Doctor of Directional Listening" units. Can you spot them? Yes, they are hidden within the lights! You can also find them embedded in the counters—take a closer look! With their compact design, they seamlessly connect inside and outside, enabling customers and tellers to communicate in a relaxed and pleasant environment. Of course, they also ensure a quiet atmosphere for customers waiting for services. This is the ultimate customer experience we strive to create.

     The flagship branch is equipped with bidirectional "Doctor of Directional Listening" devices for directional sound projection and capture. These not only ensure confidentiality between customers and staff but also eliminate noise, maintaining a tranquil environment and providing everyone with a superior acoustic experience.

In the smart property management section, "Doctor of Directional Listening" has also made significant contributions with its compact design, better safeguarding your property security.

The opening of the Smart Banking flagship branch is a microcosm of ICBC s digital transformation, marking a new journey in building a "Digital ICBC" and "Smart ICBC." "Doctor of Directional Listening" empowers smart finance, collaborating with ICBC to shape the future of smart banking, and is set to become a standard feature in smart banking environments.

Everyone is welcome to visit and experience ICBC's Financial Street flagship branch, located on the first floor of Fenghui Times Plaza, Xicheng District, Beijing.